another definition in the dictionary:
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
see also:
Inventory_Remar
an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of t ...
another definition in the dictionary:
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process. ...
another definition in the dictionary:
Laboratory_Test-see Accelerated Test Marketing.
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...
another definition in the dictionary:
Recall-see Product Recall.
Historical_Anal-an approach to sales forecasting in which the past sales results of a similar product are used to predict the likely sales of a similar new product.
Celebrity_Endor
see Celebrity Testimonials. ...
another definition in the dictionary:
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training. ...
another definition in the dictionary:
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
