another definition in the dictionary:
Recycling-the collection and processing of used materials for reuse.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Impact
the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
see also:
Advertising_All
a discount given to a retailer by a supplier whose brand or product is featured in the store's newsp ...
another definition in the dictionary:
Product_Positio-see Market Positioning.
Arbitrary_Metho-see All-We-Can-Afford Method.
Quality_Creep
a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over tim ...
another definition in the dictionary:
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Semantic_Differ
a rating scale technique using pairs of words of opposite meaning. ...
another definition in the dictionary:
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
Contract_Carrie
a transportation firm operating exclusively in one industry and contracted to particular firms. ...
another definition in the dictionary:
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Image_Pricing-see Psychological Pricing, Prestige Pricing.
House_Accounts
see Direct Accounts. ...
another definition in the dictionary:
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
Consideration_S-see Evoked Set.
