another definition in the dictionary:
Adoption-the choice of one product over another.
Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.
Implied_Warrant
the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.
see also:
Reminder_Advert
advertising aimed at reminding a target market that a product is available as opposed to informing o ...
another definition in the dictionary:
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.
Need_Directed_C
one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Forward_Integra
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Sponsorship-see Corporate Sponsorship.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Recall-see Product Recall.
Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..
