another definition in the dictionary:
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Import_Quota
a government-imposed limit on the number, quantity or value of a product to be imported, usually to protect local industry.
see also:
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, pr ...
another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.
Mathematical_Fo
mathematically stated relationships or models used to derive forecasts from historical data. ...
another definition in the dictionary:
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Black_Box
a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'. ...
another definition in the dictionary:
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.
Explanatory_Var
see Experimental Variables. ...
another definition in the dictionary:
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
SBU-abbrev. Strategic Business Unit.
Pre_Testing
the testing of a questionnaire, advertisement, etc on respondents selected from the target market be ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
