another definition in the dictionary:
Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
KIPS-abbrev. Key Influence People.
Impulse_Buying
unplanned consumer buying of attractively presented or conveniently located products.
see also:
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
another definition in the dictionary:
Individual_Prod-see Product Item.
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Distortion
see Selective Distortion. ...
another definition in the dictionary:
Functional_Risk-see Performance Risk.
Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.
Delivered_Prici
a pricing method in which the final price to the buyer is adjusted to include transportation costs, ...
another definition in the dictionary:
Barriers_to_Ent-see Access Barriers, Market Entry Barrier.
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Reliability
the accuracy with which data in a marketing research study has been collected, a reliable marketing ...
another definition in the dictionary:
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
ROI-abbrev. Return on Investment.
Desk_Jobber
see Drop Shipper. ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
