another definition in the dictionary:
Retentive_Adver-see Reminder Advertising.
Balance_of_Trad-a given period.
Impulse_Goods
goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
see also:
Selective_Perce
see Selective Exposure. ...
another definition in the dictionary:
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
Deterministic_M-a statistical tool used in sales forecasting in which marketing variables, such as price levels, advertising expenditures and sales promotion expenses, are used to predict market share or sales.
Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...
another definition in the dictionary:
Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Inseparability
one of the four characteristics (with intangibility, perishability and variability) which distinguis ...
another definition in the dictionary:
New_Product_Dev-the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.
Product_Line_Re
reducing the width of a product mix by decreasing the diversity of items offered across product cate ...
another definition in the dictionary:
Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Australian_Stan
a system developed by the Australian Bureau of Statistics as a method of defining and classifying pr ...
another definition in the dictionary:
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
