another definition in the dictionary:
ROAM-abbrev. Return on Assets Managed.
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.
In_Home_Shoppin
see Home Shopping.
see also:
ASCC
abbrev. Australian Standard Commodity Classification. ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Commodity_Rate
a rate which is applied in any situation where freight is product specific rather than based on volu ...
another definition in the dictionary:
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Penetration_Pri
see Market Penetration Pricing. ...
another definition in the dictionary:
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.
Self_Liquidator
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, ...
another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
Attitudes
enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subj ...
another definition in the dictionary:
Driver_(Social_-one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Drivers are characterised by high assertiveness and low responsiveness. See Social Style, Amiable, Analytical, Expressive.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
