another definition in the dictionary:
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Consumerism-a social movement intended to safeguard the rights of consumers.
In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
see also:
Geographic_Depl
the deployment of a sales team on a regional or district basis as opposed to a product-type or custo ...
another definition in the dictionary:
SKU-abbrev. Stock-Keeping Unit.
One_Level_Chann-a marketing channel in which there is only one intermediary (for example, a retailer) between manufacturer and end-user. See Marketing Channels.
Brand_Franchise
the loyalty that attaches to a well-managed brand. See Brand Extension. ...
another definition in the dictionary:
Fast_Moving_Con-a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Point_of_Purcha
a form of promotion used to support personal selling and advertising, displays, consisting of packag ...
another definition in the dictionary:
Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Black_Box_Model
a model used in the study of the buying behaviour of consumers, the model assumes that what takes pl ...
another definition in the dictionary:
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.
Multichotomous_
a closed-ended question in a marketing research questionnaire in which a respondent must choose one ...
another definition in the dictionary:
Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
