another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
In_Store_Media
in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
see also:
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...
another definition in the dictionary:
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
MCA
abbrev. Media Council of Australia ...
another definition in the dictionary:
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Sales_Rally
a meeting or conference held specifically to motivate members of the sales team to greater efforts w ...
another definition in the dictionary:
Service_Insepar-see Inseparability.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
Demand_Elastici
see Elasticity of Demand. ...
another definition in the dictionary:
Communications-see Marketing Communication.
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Psychological_N
innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physio ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
ASIC-abbrev. Australian Standard Industrial Classification.
