another definition in the dictionary:
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
In_Suppliers
suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
see also:
Lead_Generation
the activity of identifying potential customers. ...
another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, pr ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Discount_Store
see Discount House. ...
another definition in the dictionary:
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Attributes
see Features. ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Favorability_Sc
a scaling device for measuring a target audience's feelings or attitudes towards a company or its pr ...
another definition in the dictionary:
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
