another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc.
see also:
Inelasticity_of
demand which is not greatly affected by a change in the price of the product. See Elasticity of Dema ...
another definition in the dictionary:
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.
Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...
another definition in the dictionary:
Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Follower_Role
see Market Follower. ...
another definition in the dictionary:
Customer_Orient-see Customer-Oriented Management.
CIF-abbrev. Cost, Insurance and Freight.
Speciality_Reta
retail stores offering limited, specialised lines but carrying a deep assortment within the lines. ...
another definition in the dictionary:
Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.
Recycling-the collection and processing of used materials for reuse.
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers ...
another definition in the dictionary:
Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
