another definition in the dictionary:
Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Incentives
(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.
see also:
Encouragement_P
question posed by salespeople to get additional information from a prospective buyer. ...
another definition in the dictionary:
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
Business_Streng
a measure of the ability a firm has to compete successfully in a particular market. ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Mark_Down_Ratio-the difference between the original selling price of an article and the price to which it is reduced in order to sell it, expressed as a percentage of the reduced price, that is, if a firm sells an article originally priced at $20 for a reduced price of $15, the mark-down is $5 and the mark-down ration is 33.3 per cent, $5 being one third of $15.
Panel_Test
a technique used to pre-test advertising, new products, etc, a group of individuals selected from th ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...
another definition in the dictionary:
Private_Label-see Private Brand.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
