another definition in the dictionary:
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
Incremental_App
an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.
see also:
Encouragement_P
question posed by salespeople to get additional information from a prospective buyer. ...
another definition in the dictionary:
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Market_Allocati
see Free Market System, Capitalist System. ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Automatic_Respo
see Routine Response Behaviour. ...
another definition in the dictionary:
Brand_Family-See Family Brand.
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...
another definition in the dictionary:
Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
