another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Media_Schedule-a plan which outlines when and how often a company will advertise.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
see also:
Social_Responsi
the recognition by marketers that the well-being of society and customer satisfaction are as importa ...
another definition in the dictionary:
MRSA-abbrev. Market Research Society of Australia.
Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
Semantic_Differ
a rating scale technique using pairs of words of opposite meaning. ...
another definition in the dictionary:
Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Market_Dynamics
changes that occur within the market, but external to a company which influence its decision-making ...
another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Managerial_Judg
a forecasting method in which predictions about the likely level of sales for a specified future per ...
another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
Planned_Obsoles
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear u ...
another definition in the dictionary:
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Follower_Role-see Market Follower.
