another definition in the dictionary:
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Indirect_Compet
advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.
Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors. See Direct Competition.
see also:
Death_of_Salesm
a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', th ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Product_Portfol-an examination of each of the products manufactured or distributed by the company to assess future marketing strategies. See Boston Consulting Group Portfolio Analysis Matrix.
Assertiveness
the human characteristic or quality which determines the degree to which individuals are directive a ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Market_Index-a combination of market factors used to predict the likely level of sales.
Flanking_Attack
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by pa ...
another definition in the dictionary:
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
another definition in the dictionary:
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Lead_Generation-the activity of identifying potential customers.
Boston_Consulti
a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic busin ...
another definition in the dictionary:
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Service_Intangi-see Intangibility.
