another definition in the dictionary:
Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Indirect_Denial
handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
see also:
Backward_Market
see Reverse Marketing Channel. ...
another definition in the dictionary:
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.
Prospecting_Pla
a systematic approach to finding new customers involving the setting aside of time after allowing fo ...
another definition in the dictionary:
State_of_Mind_S-see Psychographics.
Fictitious_Pric-the unethical, possibly illegal, practice of announcing a price reduction (eg. 'now $20, formerly $49') when, in fact, there has been no reduction at all.
Persuasive_Adve
advertising intended to persuade (rather than to inform or remind). ...
another definition in the dictionary:
Generic_Adverti-advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.
Product_Concept-see Product Orientation.
Regional_Brands
manufacturers' brands sold only in certain regions. ...
another definition in the dictionary:
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
