another definition in the dictionary:
Action_Plan-see Action Program.
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
Individual_Bran
the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
see also:
Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to ...
another definition in the dictionary:
Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Halo_Effect
the transfer of goodwill from one product in a company's line to another, the attribution, by associ ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Inventory-finished goods stored in a warehouse.
Customary_Price
the traditional price, the price that consumers expect to pay for a certain product. ...
another definition in the dictionary:
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions. ...
another definition in the dictionary:
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
