another definition in the dictionary:
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Non_Durable_Goo-see Consumer Non-Durables
Individual_Prod
see Product Item.
see also:
BEP
abbrev. Break-Even Point. ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
FIS-abbrev. Free-in-Store.
Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...
another definition in the dictionary:
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Introductory_Al-see Slotting Allowance.
Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...
another definition in the dictionary:
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Aesthetic_Needs
see Self-Actualisation Needs. ...
another definition in the dictionary:
Price_Discounti-see Discount.
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Hard_Sell_Appro
an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to p ...
another definition in the dictionary:
Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
