another definition in the dictionary:
Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Industrial_Buye
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
Industrial_Buye
individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.
see also:
Amiable_(Social
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespe ...
another definition in the dictionary:
Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.
FABS-acronym for Features and Benefits Selling.
Optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to ' ...
another definition in the dictionary:
Database-eting.
By_Product-a secondary product produced during the process of manufacturing another.
Ho_Hum_Products
a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, st ...
another definition in the dictionary:
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
Case_Allowance
discount allowed on products sold to retailers to encourage them to purchase in larger quantities. S ...
another definition in the dictionary:
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division. ...
another definition in the dictionary:
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
