another definition in the dictionary:
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
see also:
Materials_Handl
the activities involved in the physical handling and moving of inventory. ...
another definition in the dictionary:
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Shelf_Fee-See Slotting Allowance.
FIS
abbrev. Free-in-Store. ...
another definition in the dictionary:
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Dissonance-see Cognitive Dissonance.
Negotiated_Cont
a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and s ...
another definition in the dictionary:
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Product_Positio-see Market Positioning.
Asset_Turnover
a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by tot ...
another definition in the dictionary:
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.
Brand_Label
a label which gives the brand name of the product. ...
another definition in the dictionary:
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
BEP-abbrev. Break-Even Point.
