another definition in the dictionary:
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Barter-an exchange in which one good is traded for another, money is not involved.
Industrial_Pack
the protective wrapping and boxing of finished industrial goods for shipment.
see also:
Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process. ...
another definition in the dictionary:
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Pressure_Group
any group of individuals who work together to exert an influence upon the decision-making of a compa ...
another definition in the dictionary:
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
DSS-abbrev. Decision Support System.
Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive ...
another definition in the dictionary:
Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Floor_Price
see Price Floor. ...
another definition in the dictionary:
Galvanic_Skin_R-a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.
Scrambled_Merch-see Scrambled Assortment.
