Marketing Dictionary

another definition in the dictionary:

Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.

Relative_Market-the size of a company's share of the market compared to that of competitors.

Inept_Set

brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set, Evoked Set.



see also:

Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...

another definition in the dictionary:

Designated_Mark-See Area Of Influence.

Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.

Deceptive_Packa
packaging intended to deceive the purchaser, excessive ullage creates the impression that the volume ...

another definition in the dictionary:

Perceived_Risk-see Risk.

Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.

Loyalty_Objecti
one of three possible aims or objectives (with loading objective and trial objective) of a consumer ...

another definition in the dictionary:

Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.

Management_by_O-an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.

Price_Value_Rel
the connection that consumers make between price and quality, products with a higher price are commo ...

another definition in the dictionary:

Eighty_Twenty_P-see Pareto's Principle.

Market_Allocati-see Free Market System, Capitalist System.

Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...

another definition in the dictionary:

Hypermarche-see Hypermarket.

Moving_Average-a forecasting method using the average volume achieved in several recent sales periods to predict the volume likely to be sold in the next period.


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