another definition in the dictionary:
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Inertia_Selling
a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
see also:
Downside_Inelas
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular ...
another definition in the dictionary:
Samples-products distributed free of charge to prospective buyers to promote future purchases.
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Inventory_Manag
activities involved in maintaining the appropriate level of stock in a warehouse. ...
another definition in the dictionary:
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Corporate_Spons
a form of below-the-line advertising in which a corporation offers funding to a group, association, ...
another definition in the dictionary:
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Merchandising_C-see Multi-Channel Marketing System.
