another definition in the dictionary:
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Infomercial
a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
see also:
Special_Event_P
reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to ...
another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to dev ...
another definition in the dictionary:
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...
another definition in the dictionary:
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Odd_Even_Pricin
see Odd Pricing. ...
another definition in the dictionary:
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.
Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.
