another definition in the dictionary:
Diseconomies_of-see Economies of Scale.
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
Informal_Market
the part of a marketing organisation made up of the many working relationships that develop over time, outside the formal lines of authority, among departmental managers.
see also:
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...
another definition in the dictionary:
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Corporate_Spons
a form of below-the-line advertising in which a corporation offers funding to a group, association, ...
another definition in the dictionary:
Banded_Offers-see Banded Pack.
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
BEP
abbrev. Break-Even Point. ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Product_Extensi
the introduction of a product that is known to the company but which has features or dimensions whic ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
ASC-abbrev. Advertising Standards Council.
Market_Based_Ma
a marketing structure of an organisation in which staff specialists have responsibility for particul ...
another definition in the dictionary:
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
