another definition in the dictionary:
CPT-abbrev. Cost-Per-Thousand.
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Information_Flo
the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
see also:
Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...
another definition in the dictionary:
Advertising_Mes-the central, underlying idea or theme within an advertisement.
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Black_Box_Model-a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Customer_Orient
see ...
another definition in the dictionary:
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Analytical_(Soc
one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeopl ...
another definition in the dictionary:
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Marketing_Ethic-the standards or moral principles governing the marketing profession.
Campaign
a related selection and execution of IMC activities to achieve marketing communication objectives. ...
another definition in the dictionary:
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
