another definition in the dictionary:
Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Information_Uti
the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
see also:
Service_Mix
the range of services offered by a services marketing company. ...
another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Complementary_P
the pricing of one product at the optimum level, regardless of cost or profit considerations, so tha ...
another definition in the dictionary:
Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
Brand_Map
see Perceptual Mapping. ...
another definition in the dictionary:
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
ASIC-abbrev. Australian Standard Industrial Classification.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
FOB_Pricing-see Free-on-Board Pricing.
