another definition in the dictionary:
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Informational_L
a label which carries information including use instructions, precaustions and warnings, etc. See Label.
see also:
Deterministic_M
a statistical tool used in sales forecasting in which marketing variables, such as price levels, adv ...
another definition in the dictionary:
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.
Desire_Competit-all companies and organisations offering a product that the consumer desires immediately. See Competitors.
Advertising_App
see Advertising Budget. ...
another definition in the dictionary:
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
FMCG-abbrev. Fast Moving Consumer Goods.
Brand_Extension
the use of a well-known brand name to launch a new product, of an unrelated category, into the marke ...
another definition in the dictionary:
Service_Variabi-see Variability.
Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Monopsony-a market situation in which there is only one buyer.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
