another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Informative_Adv
advertising intended to inform rather than to persuade or remind.
see also:
Divest_Strategy
a planned decision to get out of a particular business or product line, to sell off. ...
another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Logistical_Func
one of the three kinds of functions (with transactional functions and facilitating functions) perfor ...
another definition in the dictionary:
Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Audience_Attent
the degree to which a target consumer is likely to pay attention to an advertisement in a particular ...
another definition in the dictionary:
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
Single_Zone_Pri
see Delivered Pricing, Uniform Delivered Price. ...
another definition in the dictionary:
Expressive_(Soc-one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers, Expressives are characterised by high assertiveness and high responsiveness.
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
Durables
see Consumer Durables. ...
another definition in the dictionary:
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
