another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales.
see also:
Brand_Name
the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark. ...
another definition in the dictionary:
ABS-abbrev. Australian Bureau of Statistics.
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Choice_Set
the final set of brands from which a consumer makes a purchase choice after some brands in the aware ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Probabilistic_M
a statistical tool in which the probability that an event will occur again is estimated using histor ...
another definition in the dictionary:
Non_Business_Ma-see Non-Profit Marketing
Barter-an exchange in which one good is traded for another, money is not involved.
Rebate
a temporary price reduction to encourage immediate purchase. ...
another definition in the dictionary:
Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.
Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.
Demand_Inelasti
see Inelasticity of Demand. ...
another definition in the dictionary:
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Maintenance_Sel-generating sales volume from existing customers.
