another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
Inner_Directed_
one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.
see also:
Promotion
one of the four controllable variables (with product, price and place) of the marketing mix. ...
another definition in the dictionary:
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
National_Introd
the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantia ...
another definition in the dictionary:
Functional_Midd-see Functional Wholesalers.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Four_Ps
the four major controllable variables of the marketing mix - product, price, promotion and place. ...
another definition in the dictionary:
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Seller_s_Market
a market in which there is a shortage of particular goods or services for sale. ...
another definition in the dictionary:
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
