another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Encoding-the translation of a message into code by a sender so that it can be relayed through a medium to a receiver. See Communication Process, Decoding.
Innovation
the introduction of a product which is new to both the company and its customers, a new-to-the-world product. See Product Extension, New Product Duplication.
see also:
Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...
another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Adopter_Categor
the ranking into which adopters of a new product fall according to their willingness and speed to em ...
another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Planned_Obsoles
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear u ...
another definition in the dictionary:
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
Industrial_Prod-categories of goods and services bought by organisations for use in production or in the operation of their business, classes include installation, accessories, raw materials, component parts, supplies, and services.
Sales_Itinerary
a written schedule of planned sales calls, specifying the date, location and objective of each call. ...
another definition in the dictionary:
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Service_Heterog
see Variability. ...
another definition in the dictionary:
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Marketing_Progr-the combination of all of an organisation's marketing plans.
