Marketing Dictionary

another definition in the dictionary:

NAM_Teams-see National Account Marketing

Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.

Inseparability

one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.



see also:

Containerisatio
the transportation of unitised and palletised goods by means of large crates or containers. See Pall ...

another definition in the dictionary:

FABS-acronym for Features and Benefits Selling.

Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.

Silent_Close
a closing technique in which the salesperson presents or demonstrates the product to the prospective ...

another definition in the dictionary:

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

Counsellor_Appr-see Adviser Close.

Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...

another definition in the dictionary:

Pressure_Sellin-see High Pressure Selling.

Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.

Off_Premise_Buy
buying that is done by wholesalers and retailers through buying offices located overseas or in dista ...

another definition in the dictionary:

Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.

Goals-aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a specified time period.

Catalogue_Marke
a form of direct marketing in which customers order from catalogues which are sent to them by mail, ...

another definition in the dictionary:

Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.

Buyer-the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buying Centre.


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