Marketing Dictionary

another definition in the dictionary:

Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.

Product_Depth_(-see Product Line Length.

Inside_Order_Ta

a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.



see also:

Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...

another definition in the dictionary:

Causal_Research-marketing research which examines the cause-and-effect relationship among variables.

Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.

Geographic_Pric
see Geographical Pricing. ...

another definition in the dictionary:

Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.

Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.

Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...

another definition in the dictionary:

Advertising_Fed-an association representing the interests of Australian advertising agencies.

Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.

Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...

another definition in the dictionary:

Selling_Proposi-see Unique Selling Proposition.

Advertising_All-a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances, Discounts.


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