Marketing Dictionary

another definition in the dictionary:

Follower_Role-see Market Follower.

Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.

Installations

a classification of industrial goods which includes land, buildings and major equipment.



see also:

Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...

another definition in the dictionary:

Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.

ROI-abbrev. Return on Investment.

Point_of_Purcha
a form of promotion used to support personal selling and advertising, displays, consisting of packag ...

another definition in the dictionary:

Demand-a measure of those in a market who wish to buy a product and can afford to do so.

Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.

Multilevel_Mark
a form of direct selling in which distributors of a product attempt to locate and sell to end-users ...

another definition in the dictionary:

Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.

Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.

Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...

another definition in the dictionary:

Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.

Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.

Reduced_Price_P
a type of consumer sales promotion in which two or more units of the same product are banded togethe ...

another definition in the dictionary:

Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.

Controlled_Allo-see Planned Economy, Command System.


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