another definition in the dictionary:
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
see also:
Intangibles
see Services. ...
another definition in the dictionary:
Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Inflation
an economic situation in which rising prices result in a fall in the purchasing value of money. ...
another definition in the dictionary:
Base_Point_Pric-a pricing method in which customers are charged freight costs from a base point, the base-point may be chosen arbitrarily, but the location of one of the company's manufacturing plants is commonly used. Also called Basing-Point Pricing. See Delivered Pricing, Phantom Freight.
Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
Rational_Buying
reasons for buying that are based on logic or judgement rather than on emotion. ...
another definition in the dictionary:
Alternative_Clo-a closing technique in which a salesperson presents two alternatives in an attempt to get a commitment from the buyer to one, (eg. 'The red or the black?', 'Cash or card?') See Close.
Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.
Group_Selling
a selling situation in which a salesperson presents a product or product range to a group of buyers ...
another definition in the dictionary:
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.
Active_Listenin
listening that is more than passively hearing what the customer is saying, implies the need for a sa ...
another definition in the dictionary:
Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.
Flyer-a promotional leaflet or mailing piece.
