another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.
Intangibles
see Services.
see also:
Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...
another definition in the dictionary:
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Price_Bundling
a pricing strategy in which various products sold to a customer together are offered at a price less ...
another definition in the dictionary:
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
another definition in the dictionary:
Communicability-the extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.
Counsellor_Appr-see Adviser Close.
Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...
another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Laboratory_Test-see Accelerated Test Marketing.
Elasticity_of_D
a measure of the degree to which any change in the price of a product will affect the demand for it. ...
another definition in the dictionary:
Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
