another definition in the dictionary:
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Integrative_Gro
a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
see also:
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
Socioeconomic_V
factors of a social and economic nature (occupation, income, etc) which indicate a person's status w ...
another definition in the dictionary:
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Buyer_Dissonanc-see Cognitive Dissonance.
Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...
another definition in the dictionary:
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
another definition in the dictionary:
Specialty_Goods-consumer goods for which the customer has strong preference and is prepared to search for extensively to select and purchase the most suitable. See Convenience Goods, Shopping Goods.
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Diversification
a growth strategy in which an organisation takes on new products and new markets at the same time. S ...
another definition in the dictionary:
Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.
Ceiling_Price-see Price Ceiling.
