another definition in the dictionary:
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Intensive_Distr
making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
see also:
Manipulative_Se
selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressur ...
another definition in the dictionary:
Brand_Loyalty-a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand, brand loyalty results from continued satisfaction with a product considered important and gives rise to repeat purchases of products with little thought but with high-involvement. See High-Involvement Products.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basi ...
another definition in the dictionary:
Automatic_Respo-see Routine Response Behaviour.
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
Promotional_Ada
a strategy in which the same product is sold in different geographic locations but with a unique pro ...
another definition in the dictionary:
Buyer_Action_Th-a traditional point of view holding that a prospect buys after being guided through certain mental processes by a salesperson. See AIDA Concept, Buyer Resolution Theory, Formula Approach.
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Economic_Order_
the optimum quantity of each product that must be ordered to balance the inventory holding costs aga ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Brand_Preferenc-the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable. See Brand Insistence, Brand Recognition.
Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...
another definition in the dictionary:
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
