another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Mental_States_A-see Formula Approach.
Intensive_Growt
growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.
see also:
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.
Selective_Perce
see Selective Exposure. ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.
Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual' ...
another definition in the dictionary:
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.
RDC
abbrev. Regional Distribution Centre. ...
another definition in the dictionary:
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Australian_Fede
the umbrella group for the consumer movement in Australia. ...
another definition in the dictionary:
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.
