another definition in the dictionary:
Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
see also:
Descriptive_Lab
a label on a product which announces the size, net weight, ingredients, composition, nutritional val ...
another definition in the dictionary:
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.
Sampling_Princi
the idea that a small number of randomly chosen units (the sample) of a total population (the univer ...
another definition in the dictionary:
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...
another definition in the dictionary:
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Kinked_Demand_C
the shape of a demand curve when any rise in price above the customary level will result in a sharp ...
another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
Model-a set of variables and their interrelationships which are designed to represent some some real system or process. See Macromodel, Microanalytical Model.
Brand_Revival
the resurrection of a brand that is being harvested or which has previously been eliminated, brand r ...
another definition in the dictionary:
Brand_Personali-the feeling that people have about a brand as distinct from what the product can actually do.
Microanalytical-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively large number of independent, determinant variables. See Model, Macromodel.
