another definition in the dictionary:
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Internal_Data
information recorded and stored by an organisation as it completes it normal transactions and activities.
see also:
Emotional_Close
a closing technique in which the salesperson attempts to get a favourable response from a buyer by a ...
another definition in the dictionary:
FOB-abbrev. Free-on-Board.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Baby_Bouncers
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Pupp ...
another definition in the dictionary:
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Customer_Panels
see Focus Group. ...
another definition in the dictionary:
Formal_Product-see Actual Product.
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Low_Touch_Servi
customer service characterised by a low level of personal contact with customers, low-touch customer ...
another definition in the dictionary:
Customer_Orient-see
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...
another definition in the dictionary:
Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
