another definition in the dictionary:
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
Internal_Inform
a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.
see also:
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...
another definition in the dictionary:
Product_Concept-see Product Orientation.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...
another definition in the dictionary:
Press_Conferenc-a meeting to which media personnel are invited by a government body, organisation or company seeking to make a public announcement, usually to gain favourable publicity or to offset some negative reaction.
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Centralised_Exc
a system for the trading of goods which utilises a central market. See Decentralised Exchange System ...
another definition in the dictionary:
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...
another definition in the dictionary:
Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
