Marketing Dictionary

another definition in the dictionary:

Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.

Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.

International_M

marketing actvities intended to facilitate the exchange or transfer of goods between nations.



see also:

Area_of_Dominan
the geographic region covered by a particular television station, also referred to as the station's ...

another definition in the dictionary:

Breadth_of_Prod-see Width of Product Line.

Build_Strategy-decision-making aimed at increasing market penetration of existing products into existing markets or new markets or both.

Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...

another definition in the dictionary:

Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.

Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.

Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...

another definition in the dictionary:

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Line_Retrenchme-see Product Line Retrenchment.

Product_Knowled
detailed knowledge of a product's features and benefits required by a salesperson to persuade a pros ...

another definition in the dictionary:

Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.

Monopsony-a market situation in which there is only one buyer.

Containerisatio
the transportation of unitised and palletised goods by means of large crates or containers. See Pall ...

another definition in the dictionary:

Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.

Census-the collection of data from all possible sources in a population.


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