Marketing Dictionary

another definition in the dictionary:

Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.

Interview_Study

a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.



see also:

Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...

another definition in the dictionary:

Sales_Forecast-an estimation of the likely volume of sales, measured in dollars and units, for a future planning period, typically, sales forecasting is done on the basis of past trends, sales force estimations, survey of consumer buying intentions, managerial judgement, or quantitative models.

Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.

Catalogue_Retai
retailers who mail catalogues to their customers and maintain showrooms where samples of the product ...

another definition in the dictionary:

Selective_Perce-see Selective Exposure.

Intangibles-see Services.

Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...

another definition in the dictionary:

Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.

Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...

another definition in the dictionary:

Buyer_Behaviour-the study of consumers and organisations in relation to their purchase decisions. See Consumer Behaviour, Organisational Buying Behaviour.

Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.

Credit
the allowance of time in which to pay for a purchase. See Consumer Credit. ...

another definition in the dictionary:

Prospect-a potential customer. See Sales Leads, Suspect.

Marketing_Ethic-the standards or moral principles governing the marketing profession.


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