another definition in the dictionary:
Controlled_Allo-see Planned Economy, Command System.
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
RPM
abbrev. Resale Price Maintenance. ...
another definition in the dictionary:
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Copy_Strategy_S
a document prepared by advertising agency executives as a guide for their creative staff in the prep ...
another definition in the dictionary:
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Administered_Ve
a co-ordinated system of distribution channel organisation in which the flow of products from produc ...
another definition in the dictionary:
Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
another definition in the dictionary:
Postage_Stamp_P-see Uniform Delivered Pricing.
ASC-abbrev. Advertising Standards Council.
Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...
another definition in the dictionary:
Intangible_Prod-the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc. See Tangible Product Attributes.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.