Marketing Dictionary

another definition in the dictionary:

Ethics-see Marketing Ethics.

Intraorganisati

an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.



see also:

Middle_of_the_R
firms in a market which do not pursue a clear marketing strategy. ...

another definition in the dictionary:

Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.

Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.

Communication_E
the influence that an advertisement or some other form of promotional activity might have, is having ...

another definition in the dictionary:

Closed_End_Ques-a question which allows a respondent to choose an answer from a given list. See Open-End Question.

Channel-see Marketing Channels.

Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...

another definition in the dictionary:

Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.

Quality_Control-measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.

Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...

another definition in the dictionary:

Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.

Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.


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