Marketing Dictionary

another definition in the dictionary:

Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.

Atomistic_Compe-see Pure Competition.

Introductory_St

the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.



see also:

Pipeline_Transp
the carriage, delivery or shipment of a gas or liquid product by pipeline. ...

another definition in the dictionary:

Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.

Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.

Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...

another definition in the dictionary:

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Closed_Promotio-a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.

Packaging
the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a ...

another definition in the dictionary:

Product_Positio-see Market Positioning.

Psychological_R-see Risk, Emotional Risk.

Field_Sales_Man
a sales manager whose prime responsibility is for the supervision of the sales force in its outside ...

another definition in the dictionary:

Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.

Quality_Modific-any change made to the quality of a product.

Inventory_Carry
see Holding Costs. ...

another definition in the dictionary:

Non_Manipulativ-methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.

Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.


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