another definition in the dictionary:
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Freight_Charges-transportation costs involved in shipping goods from producer to customer.
Invalid_Objecti
an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
see also:
Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...
another definition in the dictionary:
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
another definition in the dictionary:
Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.
Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
Marketing_Resea
a marketing control measure used to determine whether the amount spent on marketing research in a gi ...
another definition in the dictionary:
Short_Run_Avera-the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Brand_Revival
the resurrection of a brand that is being harvested or which has previously been eliminated, brand r ...
another definition in the dictionary:
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Discount_House
a retailer specialising in consumer durables and soft goods, attracting customers with low prices, t ...
another definition in the dictionary:
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.
