Marketing Dictionary

another definition in the dictionary:

Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.

Relative_Market-the size of a company's share of the market compared to that of competitors.

Inventory

finished goods stored in a warehouse.



see also:

Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...

another definition in the dictionary:

Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.

Product_Mix-the variety of distinct product lines and items manufactured or distributed by an organisation. See Product Item, Product Line.

Critical_Path_A
a planning technique used to keep projects on schedule, a flowchart shows time allotments and priori ...

another definition in the dictionary:

Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.

Ideal_Brand_Mod-a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand. Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model.

Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...

another definition in the dictionary:

Account_Executi-see Account Manager.

Management_by_O-an evaluation and control system in which individual salespeople set goals and objectives for themselves that are acceptable to management, progress towards these goals and objectives is reviewed periodically.

Blanket_Purchas
a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quan ...

another definition in the dictionary:

Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.

Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.

Boomerang_Metho
hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or ...

another definition in the dictionary:

Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.

Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.


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